Are Indie Publishers the new Self Publishers? To elaborate on that question I would have to go back to when self publishing was in its infancy. When I first started to write I followed the path of many budding authors before me, and tried to get published by the mainstream publishers. There were many to choose from but, like so many before me I faced rejection from every level. It never occurred to me that the problem was with my approach and the quality of writing I was submitting but in time I learned. Then, still facing rejection, I learned of the self publishing route a writer could take. How to keep control of your work, keep the majority of royalties, it’s the best thing since sliced bread, and all the other things that the advertisers claimed you could do if you chose them. So I tried Lulu.com. After a while I heard about Createspace, owned by Amazon with distribution directly through them and I thought “That has to be better, right?”
My next few books were published through Createspace and I sat back and waited for the royalties to roll in. I did some social media marketing and tried to raise my profile but when I told a someone I met at a party that I had written a book and it was published her reaction was what I expected. Admiration, she was pleased and somewhat surprised until I told her it was self published. Her exact words were, “Oh they’ll print anything, if you send them the phone book they’ll publish that too.” I was gutted and in a way I knew what she meant, but she was obviously getting self publishing confused with Vanity Publishing. When I tried to explain the differences she just didn’t believe me and the conversation died. I had nothing to prove my point because at that time, and it’s still true today, you can actually send in unedited copy with sloppy formatting and it will get published. The word on the street was that self publishing was no better than Vanity Publishing.
The question I asked at the start, are Indie Publishers the new self publishers, is in this regard. Are the small presses, the Indie Publishers facing the same opinion from Joe Public that self publishing faced when that originated? To the man on the street if you mention you have a book deal they expect a world wide ad campaign shown on tv, in shops and in the newspapers. They expect that your book will be available in every bookshop around the world and even in their local supermarket. Unfortunately not all small presses have that kind of marketing budget and to try explaining that you get the same looks from them that I got when I tried to explain the difference between self publishing and vanity publishing.
I’m lucky enough to have been picked up by a small press in the United States and I know how hard I had to work at getting my book good enough for them even to consider it worthy for publishing. I also know all the hard work they have done so far in getting my book ready for publishing, the editing, providing the artwork for the cover and the two trailers they have already produced, both audio and visual. I know that Indie Presses give the full service that the big five publisher provide but unfortunately they do not have the marketing budget that these behemoths of publishing have earned through years of controlling the market, at least not yet. I hope the success of my book and others they are going to publish, and the success of other writers like me will tip the balance and help earn the revenue small presses like Imzadi Publishing need to compete on a level playing field. The book will be released on May 16th 2017 which I am looking forward to immensely. I had a blast writing it and I hope you have as much fun reading it.