Ever since I started out to write the Col Sec series I was under the impression that this would sell. I would be the next big thing in the writing world. I was convinced my ideas would make me rich beyond my wildest dreams, and as Han Solo said in A New Hope, “I can image a lot,” Then I began to do some research on who to sell the series to and I started to see the chink in my planning. I learned that the publishing industry is rife with nepotism and you had to be either a celebrity or an already published author to get a book deal. It was similar to a Catch 22 scenario, you had to be a published author to get a book deal, but if you were already published chances are you already had a book deal.
Then I learned about the self publishing boom and I decided that would be my best bet, but I hadn’t taken into consideration the marketing aspect which is possibly the largest hurdle any writer has to overcome.
I’ve taken on board all the tips that are out there by writers who have made it through the self pub route; I’ve got a website, a Twitter account, a Facebook page, a press release and reviewers and yet still the sales do not reflect all the hard work and money spent on this project. I know what some would say the problem is, and that’s the content, ie the series is naff, crap, horrible, terrible and all the other words used to describe awful writing. If that was the case though all the reviews would reflect that but not one does. Not one single review says that I’m wasting my time, that the stories are not engaging in fact they say the exact opposite with several of them saying they can’t wait for the next book.
So my question is this, what marketing campaign actually targets readers and encourages them to buy? I need empirical evidence that social media actually works. All I’ve seen so far especially on Twitter is that there are thousands of people doing the same as me, trying to sell something, whether it be a book an exercise program, anything, all they do is sell. No one is interested in what the others are doing their only intent is on selling their own wares. That’s fine, but like I tweeted recently, if everyone is selling, who is there left to buy?
It’s a tough one I know and when I started out I knew this was a marathon and not a sprint so I’ll keep on searching for that elusive campaign that actually works and in the meantime keep on writing. By the time I perfect the art of selling my books I should have a fine back catalogue for you all to delve into with gusto.
See you soon