to be a success in this world one has to stand out, be different. There’s a lot of talk about embracing your differences and learn to enhance them. To be able to stand out in today’s market place you must know what makes you special, recognise your strengths and play to them.
Author branding is about finding your niche and exploiting it. Most successful authors are different from the rest, they stand out in some way whether it be because of their personality or because of the books they write they feel they have to adopt an alternate personality. Whatever it is they stand out because they are different, beyond what is deemed normal.
How many times have we heard that normal doesn’t get you noticed, or that good guys finish last, and I’m using this last one in the same context of normality. Countless times I have had to listen to people bragging about how well they have done in this or that and I have felt uncomfortable by it. I honestly find it distasteful to continually bend the ear of anyone who would listen about your endeavours and I wonder how I am going to get around this obstacle if I want to promote my books?
I am nothing more than a normal bloke who has a day job, a family, has brought up kids and just happens to write books. I have friends, I go out for drinks, I do all the normal family stuff and if someone wants to ask me about the books I would be only too happy to engage in polite conversation with them. It would be a normal response and what’s wrong with normal anyway?
If being normal means I won’t ever stand out in a crowd then so be it. the thought of standing up in front of any number of people to talk about what I write about sends me almost into a catatonic state of pure terror. Book signings are something I would love to do, to meet my readers is something I’ve always wanted to do but at the same time it fills me with dread. I would like to think that some time in the very near future I will be in a position to do this and when that time come I hope I’ll be better prepared for it.
Normal is good, I can see nothing wrong with it. I just hope others agree.
That’s all for now, see you soon,