Importance of getting it right

Hi there,

marketing is all about getting your product noticed to generate sales and one of the ways this can be helped is by coming up with a killer slogan. This can be as difficult as writing a book. How to encapsulate a product, for example, a three hundred odd page book into a catchy phrase? This is why big publishing houses employ staff to do this sort of thing and why they have the advantage over the Indie author who has no such resources behind him. Never the less the point of this is about the slogan, tag line, whatever you want to call it.

If you get it right it can boost your sales, improve you profile and increase your revenue.Your product will remain in the public eye for a very long time, as will you, its creator. Get it wrong and it can be disastrous.

There is an ad campaign on local radio where I live for a firm of solicitors who specialise in divorce. They claim to help you through this difficult time with blah blah blah and so forth but their slogan at the end of the ad is, in my opinion completely useless. Every time I hear the ad I tend to focus on it rather than the service they are supplying. I can’t even remember their name. The slogan is “Because life happens” surely a better slogan would be, now take into consideration what service they are supplying, legal help with a divorce, “Shit happens, but life goes on”

Life doesn’t just happen, life is, or can be wonderful but it can also be heartbreakingly terrible and that is purely down to circumstances and your ability to deal with them. There are many of us who subscribe to the three laws of life. Law number one, shit happens. Law number two, shit happens on a regular basis and finally Law number three, if in doubt refer back to Law number one.

So there you have it, my take on what is a good slogan and my philosophy of life. Also keep an eye out for that slogan, if you see it being used, remember where you saw it first.

Enjoy your weekend and I’ll see you soon.

Jan.

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About jandomagala

Having worked in the ceramic printing industry since leaving school in the early 70's I've had a passion for the written word. I started writing in the 80's and since discovering the self publishing world have finally seen the first part of my ambition come to fruition, my name in print. Now with the help of wordpress and other promotion tools I hope to see the second part of my ambition come true, to earn a living from writing.
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